Europe Family Trips
Connecting European Destinations with Chinese Families
Welcome to Europe Family Trips, your dedicated partner in helping European tourism destinations connect with Chinese family travelers. We specialize in bridging the gap between European destinations and the unique digital ecosystem of Chinese tourists, ensuring your offerings are visible, accessible, and appealing to this vital audience.
While much of influencer-driven travel content focuses on singles and couples, families represent a growing segment of travelers seeking enriching, multi-generational experiences. Our mission is to help destinations across Europe stand out by catering to this important audience while navigating the specific platforms and behaviors of Chinese tourists.
Why Focus on Chinese Travelers?
China is the largest outbound tourism market globally, with millions of travelers exploring destinations around the world each year. Families are a driving force behind this growth, seeking safe, cultural, and multi-generational travel experiences.
China is the #1 outbound tourism market worldwide.
Is this reflected in the share of visitors to your establishment or destination?
Reaching this audience requires a deep understanding of their digital habits, as they rely on platforms entirely different from Western tourists, such as:
- WeChat and Weibo for social sharing and research.
- Ctrip, Fliggy, and Qunar for booking accommodations, activities, and transportation.
- Xiaohongshu (Little Red Book) for genuine reviews and travel inspiration.
Additionally, China’s walled-garden Internet means many Western platforms are inaccessible, making it essential to optimize for Chinese-specific apps and search engines.
What We Offer
At Europe Family Trips, we provide tailored services to help European destinations succeed in reaching Chinese families:
- Website Optimization for China: Ensure your website is accessible, fast, and visible behind the Great Firewall, meeting the expectations of Chinese users.
- Free Website and App Store Audit: Receive a detailed analysis of your website’s performance as seen from China, along with a review of your presence in Chinese App Stores, including suggestions for improvement to ensure discoverability and usability.
- Localized Content Creation: Craft culturally relevant, family-focused content that resonates with Chinese travelers.
- Social Media Campaigns: Design targeted campaigns for Chinese platforms, leveraging family-oriented influencers and trends.
- Booking Integration: Help your destination integrate with trusted Chinese booking platforms like Ctrip, Qunar, and Fliggy.
- Digital Insights: Provide data-driven analysis of Chinese travel behaviors to refine your marketing strategy.
- Video Content Opportunities: Showcase your destination on our upcoming video-focused app and 24×7 tourism channel (details below).
Exciting News: A 24×7 Tourism Channel
We’re developing a video-focused app to launch a 24×7 TV channel dedicated to showcasing tourism across Europe. This channel will feature curated videos of European destinations, highlighting the rich travel experiences available to families.
If your destination has existing video content—especially family-friendly material—reach out to us to have your videos featured and expand your reach to the Chinese market.
Let’s Put Family Travel in the Spotlight
Chinese families are seeking destinations that cater to their unique needs and preferences, and Europe offers unparalleled opportunities for memorable travel experiences. By tailoring your approach to their digital habits and cultural expectations, we’ll help you connect with this vital audience.
Together, let’s make your destination the preferred choice for Chinese family travelers.
Contact us today to schedule your free website and App Store audit or learn how we can help your destination shine.